The Ikea Train
Posted by simon c on 2008 April 11日 Friday
Ikea is opening up a new store in Kobe on the 14th, and their marketing team took the idea of train advertisement several steps further by completely redecorating the exterior and interior of each car, and each car having completely different themes. Rather like the showroom style Ikea stores themselves. But since when has Ikea started using crazy patterns? It’s probably just the clashing patterns that make this seem whack, and they’re probably even decent on their own or when combined with solid colours.
And various interior shots:
Price tag, nice touch.