Kimutaku Gatsby Ad
Posted by japanstats on 2008 June 30日 Monday
So, there’s a new Kimura Takuya (like the popularest SMAP dude) Gatsby deodorant ad that’s totally metrosexual (this is not surprising considering that’s what many Japanese women prefer anyways) but rather homoerotic no matter how you take it. (Not that there’s anything wrong with that, as Seinfeld would say 😛 )
But this product’s targeting young men. I know women like to look at other beautiful women (can’t blame ’em). But I thought that even in Japan, half naked Kimutaku would attract women more than men, but somewhere in Tokyo a Mandom (the maker of Gatsby products) advertising exec must’ve thought differently. Is it just my North American trained mind playing tricks on what I see in Japan?
Japan, Hockey, Baseball, etc. 
joeyfan3 said
I love this ad! (but I am a woman LOL). Kimura is or until very recently was considered pretty much the ultimate male hottie in Japan (as well he should be) so I gather the point towards guys is if you use this product you will be ulra sexy as well. IMO that is also why they have beautiful women in ads geared towards women. While women are more open in expressing “that is a lovely woman” the ads aren’t so much so we can look at the woman, but to make us think that if we use that product then we will be as desirable.
fieyz said
i love this ad sooooooooo much especially when takuya kimura in it…… and im a girl though……….to tell the truth,every guy and girl will definately fall for this guy………cant say much…..he’s pretty much perfect in every way……….just look at him…hotttttttt stuff eh………bet everyone will enjoy and captivated by the ad regardless of the gender…….kimura rocks………
Lei said
I love everything Kimura Takuya appears in. He is very talented and knows how to work the camera for his benefit. I love Kimura Takuya… everything he does, he does well.
hidetoshi said
the magic of takuya? all works he does will be WAHHH!!! even ‘feminine’ stuff he does will look cool. Not lame at all. seriously though, its good to know that some ads are running away from beauty generalizations, i.e. beauty products being synonymous to women. i’m glad that they use Takuya to advertise beauty products. there’s a reason why they used Takuya. He SELLS!! yaye~