Kimutaku Gatsby Ad

So, there’s a new Kimura Takuya (like the popularest SMAP dude) Gatsby deodorant ad that’s totally metrosexual (this is not surprising considering that’s what many Japanese women prefer anyways) but rather homoerotic no matter how you take it. (Not that there’s anything wrong with that, as Seinfeld would say  😛 )

But this product’s targeting young men. I know women like to look at other beautiful women (can’t blame ’em). But I thought that even in Japan, half naked Kimutaku would attract women more than men, but somewhere in Tokyo a Mandom (the maker of Gatsby products) advertising exec must’ve thought differently. Is it just my North American trained mind playing tricks on what I see in Japan?